Google claims that the primary purpose of AMP is enhancing website performance by creating “user-first experiences”. However, brave, the maker of Chromium-based browser, has hosted a new feature known as De-AMP that will facilitate users to avoid Google Accelerated mobile pages framework and visit the website directly.
Brave was withering in the assessment of the Google AMP framework, thereby appealing in a blog post released on Tuesday that the framework is detrimental to privacy and assists Google to monopolize and have reasonable control over the web direction.
In the post, Brave said that an ethical web should be the first web of the user wherein users control their browsing and are well-aware of whom they are communicating.
Unfortunately, AMP is not compatible with the user’s first web. So, in the long list of Brave features where he puts users first on the Web, De-AMP got added. De-AMP will prohibit users from visiting AMP pages together by rewriting links and URLs wherever possible. And when that is not possible, Brave will watch as pages are getting fetched and redirect all users away from the AMP pages even before the page is rendered, prohibiting AMP/Google code from getting loaded and implemented.
Brave also announced that the De-AMP feature is available in its Nightly and Beta versions. It will be soon allowed in the upcoming 1.38 Desktop and Android versions before it is released on iOS. Google, on its website, has claimed that AMP’s purpose is enhancing the performance of the website by creating a user-first experience.
This is not the first time that the maker of privacy browser has gone after Google, as Brave previously blamed Google for breaching one of the EU General Data Protection Regulation Principles surrounding agreement for data collection. In addition, a union of 10 US states trailed a lawsuit against Google in 2020, claiming that the company uses the AMP framework to control advertisements.
The internal documents of Google deny the public image of Google engineers for having fun at the sunny Mountain View campus while attempting to make the whole world a better place to live in. Instead, to fortify its dominance over the online display markets, Google has repeatedly and shamelessly violated customer protection laws and antitrust. The coalition said this all in its legal complaint.