Instagram is bringing in some new creator focus alterations to its platform. Adam Mosseri, head of Instagram, said these changes would ensure all credit goes to whoever deserves it.
The new feature includes three major changes: Everyone can access product tags so that you can tag any product in your post, the second one is you can allocate yourself to a category such as “photographer” or “rapper”, and that specific category will show off each time you get tagged in any post, and the third one is Instagram will start promotion of original content on its platform.
In a video, Mosseri clearly explained everything about the new features. He said if you create something new from scratch, you will get more credit than re-sharing things that you get from somebody else.
In addition, they will try and do even more to try and give value to original content, specifically when compared with reposted content. According to Mosseri, it is not a new thing to value original content, but Instagram will lean more in that direction.
Meta has mentioned that it will consider Facebook and Instagram more creator-focusing platforms than a medium to connect with friends. Therefore, both platforms are investing in various shopping tools, different ways for creators for building up audiences, and several other things that they think will lure creators for stopping Tiktokers as well as YouTubers and being Facebookers and Instagrammers.
In this effort, Reels are the central part. According to the CEO of Meta, Mark Zuckerberg, these short-form videos are one of the rapidly expanding content formats, and they are now present both on Facebook and Instagram. But many users feel this reel is a clone of TikTok, and thus, they repost it along with the TikTok logo.
One of the best ways to decrease this practice is to bury it with poor rankings. This is what Mosseri is planning to do.
Considering how Instagram will determine what is original, Mosseri said that it is hard, and they will recapitulate it with time. This change will be a big problem for accounts of aggregators, most of which are popular sources of trends and memes but are mostly accused of stealing the content and the credit from the creators.
Mosseri further tweeted that as they depend more and more on recommendations, it is important not to give more value to aggregators.
Giving priority to original content on Meta social products is not a new concept, nor is the fact that maximum stuff on Facebook and Instagram tends to be plagiarized.
Meta has the maximum number of audiences, but TikTok and Twitter are platforms where all new memes and trends are created. If Facebook and Instagram want to be successful platforms, they need to find a way to flip that. And by initiating turning in the most powerful knob, it’s ranking algorithm that will decide what billions of people see daily will be one of the most important moves.
Another idea is paying creators more but on the condition that Meta appears to be decreasing its reels payouts.